However, you can also just go on their site and browse freely, making it a search engine. The application is available for mobile users (Android and iOS) and can be downloaded through the Google Play Store which makes it a browser. Though it claims that it is a Search Engine on its site, it does have its own application. The ultimate debate: Browser or Search Engine? Unlike such search engines, DuckDuckGo ensures your privacy, encouraging you to have a tension-free browsing experience. Search engines keep a track of you through 3 rd party trackers and cookies, fingerprinting, tracking digital footprints, browser activities, etc. When this data is used without our consent, it can help search engines to instantly design ads for us. In today’s digital world, we may tend to give out our personal information unknowingly through our latest search histories, contacts, etc. It gets a petite commission every time someone visits eBay through DuckDuckGo. It also has a non-tracking partnership with eBay. The search ad clicks are administered by the advertising network of Microsoft. The sponsored ads on the site are highlighted and are privacy protected. It makes money through private ads and partnerships on its search engine. Now that it has been established that one does not have to pay to use this platform, you may wonder how it makes money. For instance, if you search for ‘watches’, you will only see ads for watches and not any other products. The ads that come up on the site are based on the results page of the user instead their browsing history. The application or search engine comes with different types of protection services such as track blocking, email protection, etc., in order to protect your personal information from external trackers. How does DuckDuckGo work?ĭuckDuckGo is an Internet Privacy Company that helps you browse without making use of your private information. As a result, they get a good idea about your interests, past purchases, and location, based on your internet search history. Platforms like Google and Facebook track and monitor your searches in order to advertise products you may be interested in. You may have experienced that after buying a few clothes on Amazon, you tend to get recommendations of similar products while browsing through your daily Instagram or Facebook feed.
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